Marketing Week Case Competition

Board Budder x Cardiff Snowcraft

Tik Tok Strategy Competition

Marketing Week 2025 - Event Schedule

Your challenge is to create a 90-day TikTok Go-To-Market Strategy that drives awareness, engagement, and growth for both Cardiff Snowcraft and Board Budder.


  • Cardiff Snowcraft — premium ski and snowboard manufacturer known for craftsmanship, performance, and mountain culture.

  • Board Budder — sustainable, eco-friendly wax and gear care brand designed for conscious riders.

These two brands share a love for the outdoors and a passion for sustainability.


Your job is to create a collaborative TikTok campaign that connects both brands authentically and grows their audiences together.


Join the Marketing Case Competition

Speaker Panel Tuesday, Nov 3

Garff Auditorium

Case Competition Help Sessions Available

Wednesday, Nov 5 at 6 pm

Help Session with Tony Passey. Ask your questions and get additional help with your project.

Join the Zoom

Tuesday, Nov 4 at 10 am

Help Session with Tony Passey. Ask your questions and get additional help with your project.

Join the Zoom

Tuesday, Nov 4 at 10 am

Help Session with Tony Passey. Ask your questions and get additional help with your project.

Join the Zoom

Wednesday, Nov 5 at 6 pm

Help Session with Tony Passey. Ask your questions and get additional help with your project.

Join the Zoom

Tuesday, Nov 4 at 10 am

Help Session with Tony Passey. Ask your questions and get additional help with your project.

Join the Zoom

Your challenge is to create a 90-day TikTok Go-To-Market Strategy that drives awareness, engagement, and growth for both Cardiff Snowcraft and Board Budder.


  • Cardiff Snowcraft — premium ski and snowboard manufacturer known for craftsmanship, performance, and mountain culture.

  • Board Budder — sustainable, eco-friendly wax and gear care brand designed for conscious riders.

These two brands share a love for the outdoors and a passion for sustainability.


Your job is to create a collaborative TikTok campaign that connects both brands authentically and grows their audiences together.


Join the Marketing Case Competition